Telefónica Ability Awards Elevate Social Commitment in 'Un Mundo Mejor'

Introduction to 'Un Mundo Mejor'

Madrid, September 20, 2012 – Televisión Española (TVE) is set to premiere a heartwarming and socially engaging television program on its La2 channel, featuring the charismatic Bertín Osborne as host. The show, simply titled "Un Mundo Mejor" (A Better World), is designed to showcase stories of compassion, resilience, and hope across three distinct segments.

'Un Mundo Mejor': A Mosaic of Uplifting Narratives

'Historia Diferente' – Celebrating Heroes Among Us

The first segment, 'Historia diferente', delves into the lives of individuals, organizations, and families who make a significant difference by aiding those in need or facing challenging circumstances, including rare diseases.

'Piensa en Positivo' – Highlighting Telefónica's Vision

In 'Piensa en positivo', viewers will be introduced to outstanding business entities contending for the Telefónica Ability Awards, spotlighting their efforts in fostering an inclusive, supportive workplace, and society at large.

'Amigos Solidarios' – Stories of Celebrity and Unsung Philanthropy

The final segment, 'Amigos solidarios', shines light on familiar faces and unsung heroes alike, providing them a platform to share the humanitarian work they engage in, be it through personal commitments or their own foundations and associations.

Get Involved with the Telefónica Ability Awards

Supported by Telefónica, the Telefónica Ability Awards Twitter account is offering fans a chance to attend the recording sessions of 'Un Mundo Mejor', scheduled for September, October, and November. To join, hopefuls must follow the Telefónica Ability Awards' Twitter feed and tweet their visions for a better world using the hashtag #PiensaEnPositivo. For further details, refer to the #PiensaEnPositivo contest's official rules.

Connecting the World Through Responsible Tourism

As the conversation of social responsibility and charitable work gains momentum, the travel industry also plays a critical role. Conscious travelers often seek destinations where they can contribute to local communities, and ecotourism initiatives. Complementing the ethos of programs like 'Un Mundo Mejor', hotels and travel organizations can foster this altruistic spirit, crafting experiences that not only delight but also give back to society, embodying the principle that a journey can change not just a traveler, but also the world they visit.